JUMP
ABOUT
Step into the thrilling world of competitive showjumping with JUMP, a behind-the-scenes documentary series that captures the exhilaration, dedication, and drama of this elite sport. Showjumping is one of the few sports where men and women compete on equal footing - at the same events, over the same heights, and under the same rules - placing skill and strategy at the forefront.
Through an unfiltered lens, JUMP showcases the intense preparation, training, and sacrifices required to succeed in this high - stakes world. Spanning locations across North America and Europe, the series immerses viewers in the electrifying atmosphere of the global showjumping circuit, where camaraderie meets fierce competition, and where, in recent years, an influx of celebrity daughters has drawn new attention to the sport.
At the heart of JUMP is Jamie Gornall’s pursuit of the 2028 Los Angeles Olympics. Viewers will follow his relentless journey as he hopes to represent Great Britain, competes in qualifying events, and pushes himself and his horses to the peak of their potential. Jamie’s story is one of resilience, ambition, and unwavering dedication - an inspiration for riders and dreamers alike.
Beyond Jamie, the series also delves into the personal journeys of other exceptional riders each with their own unique backgrounds, challenges and aspirations. Their journeys will highlight the highs and lows of international showjumping, showcasing the sacrifices and determination required to compete at the top level. In addition to the riders, JUMP will shine a spotlight on the essential, but often unseen, figures behind the sport - vets, grooms and other dedicated professionals whose expertise and care are critical to success in the arena.
MEET JAMIE
Born in Blackburn, England, to working-class parents, Jamie Gornall defied expectations to carve out a name for himself in the elite world of showjumping. A promising footballer in his youth, Jamie’s trajectory changed with a single riding lesson - launching him into the ranks of Di Lampard, head coach of the British team.
Determined to succeed, he turned professional at 21 while still completing his studies. By 24, Olympic medallist Rolf-Göran Bengtsson recognised his talent, leading Jamie to move to Hamburg and train alongside some of the best riders in the world. At 27, a devastating knee injury threatened his career, but after multiple surgeries and relentless rehabilitation, he made an inspiring comeback.
His journey has taken him from working with the legendary Ludger Beerbaum to navigating the highs and lows of Olympic qualification. With the Tokyo Olympics disrupted by circumstance and Paris 2024 behind him, Jamie now sets his sights firmly on Los Angeles 2028. His story is one of perseverance, proving that setbacks are just stepping stones on the path to success.
ABOUT THE RIDERS
From rising stars chasing their first big break to Olympic athletes defending their legacy, the cast spans continents, social circles, and levels of experience. Celebrity daughters step out of the spotlight and into the ring; international models juggle jet-set lives with the grind of competition. With rivalries, personal sacrifice, and contrasting ambitions, each rider brings a distinct energy to the series - from the fiercely disciplined to the unapologetically bold. Many also boast significant social media followings and strong personal brands, making them as influential off the horse as they are in the ring. Their reach and resonance with global audiences offer exciting opportunities for brand alignment and strategic partnerships. Glamorous, unpredictable, and deeply human - this is showjumping as it’s never been seen before.
PARTNER WITH JUMP
Partnering with JUMP offers a unique opportunity to connect with a passionate, engaged audience while reinforcing brand identity within the world of elite equestrian sport.
Brand Integration & Visibility
Prominent placement of brand logos on clothing, equipment, and transport vehicles used throughout the series
Featured branding in promotional materials, trailers, and extensive social media campaigns
Integration within behind-the-scenes content, interviews, and digital activations
Emotional Brand Connection
Audiences form deep emotional connections with compelling stories and characters. By aligning with JUMP, brands can tap into this engagement, strengthening affinity and loyalty with a premium, aspirational audience.
Luxury, Performance & Prestige
Showjumping embodies elegance, high performance, and a spirit of adventure - qualities that naturally align with brands seeking to showcase sophistication, precision, and excellence. Whether your brand represents luxury, innovation, or elite craftsmanship, JUMP provides a platform to connect with an audience that values these ideals.
Join us on this extraordinary journey as we bring the world of showjumping to life.
For partnership inquiries, please contact info@jump.partners
